The design problem/prompt was to develop an innovative idea and/or product and promote it through a real company. Once the idea was "approved" I had to come up with the product, create a name, and design a logo and slogan for the branding.
Required deliverables for the final product: 1) design a brochure presenting the product and 2) design a series of posters advertising the product (using the same system for brand unity).
This was a class project (spring 2020) with a 4-week timeline.
This was the presented design brief outlining the intended audience and purpose for the innovative idea. I also had to brainstorm perceived challenges. The mood board on the right was used to explore the look and feel of the branding and materials.
Logotype exploration - includes sketches and computer refinement.
Brochure deliverable. This is a simple bi-fold brochure that opens like a booklet. The design system is best viewed as spreads. The last set of images includes a printout of the final brochure.
Poster series deliverable. I wanted the brochure and posters to be cohesive visually. The last set of images are the posters as seen in an environment.
