The design problem/prompt was to select a brand to “rehabilitate” by extending or expanding it. I updated the logo, identified “personas” for the ideal consumer to market the brand to, and then developed branded swag to use on-site to help increase brand visibility.
This was a class project (fall 2018) with a 4-week timeline.
I used select characters from "This Is Us" as my target audience for the brand extension and target for this particular brand. I wanted to showcase that cabin rentals can be for everyone, of all ages, and all experience levels with camping.
These are summaries of my thoughts on the original logo and my design approach for the rehabilitation. I have also included early sketch explorations and refinements.
This is the final printout of the process book that summarizes the full scope of the project and its components. I was also tasked with creating a cover and binding the booklet as part of the assignment.
